Architecture
The Return of the Architectural Home
Daniel Mercer · Head of Private Clients · 14 April 2026 · 5 min read
For much of the last decade, the safest way to prepare a house for sale was to remove any trace of the person who lived in it. That advice is beginning to look dated.
Neutrality has a ceiling
Uniform interiors reduce risk, and in doing so they reduce upside. Buyers with real choice are increasingly drawn to houses where a single architectural idea has been carried through — a material, a light strategy, a plan that resolves properly.
Character is not a risk. Poor execution is.
Where the premium sits
It sits in coherence. A house that has been thought about as a whole — where circulation, daylight and proportion agree with one another — reads as considered even to buyers who could not name why. That legibility is what commands the premium, not novelty.
Speak with an advisor
If any of the above is relevant to a decision you're weighing, we're happy to talk it through.
